Fratelli Beretta is the longest existing family-owned business in Italian charcuterie tradition, focused on providing quality products, deeply entrenched in tradition while emerging as a leader in innovation. With a growing presence in grocery stores across the United States and new product launches, Fratelli Beretta enlisted the support of B&P USA to manage press communications and monitoring, influencer relationships, social media advertising, advise on advertising and sponsorship opportunities and to assist with the planning of special events.

An exciting initiative bringing together sports, shows, and charcuterie, B&P USA illuminated the long-term partnership between Fratelli Beterra and Madison Square Garden — The World’s Most Famous Arena which also includes Radio City Music Hall and the Beacon Theatre. B&P USA was able to place the news of Fratelli Beretta joining Madison Square Garden’s list of cutting-edge concessions options in a variety of publications including the New York Post. 

B&P USA was also able to support the initiative by curating guest lists and bringing press, key stakeholders and influencers to enjoy unforgettable sporting and entertainment events from Fratelli Beretta’s Madison Square Garden box, sharing the goodness of authentic Italian products like prosciutto, salami, and mortadella.

Providing Fratelli Beretta day to day know-how in growing and leveraging its social media follower base, B&P USA strategizes to pair products, messages and social media influencers to promote and to solidify an online presence that stands for health, satisfaction and enjoyment in the true Italian way. B&P proudly supports Fratelli Beretta in the expansion of consumer and press awareness of the brand, complementing its innovative products and impressively vast reach within the United Sates.